Your marketing efforts do not need to take enormous amounts of time to accomplish your goals. Preparing a simple, effective email to send out to your customers and contacts is vital to keep your relationship active and thriving.
We’ve discussed many of the strategies behind email marketing. (See installments #1 and 2). Email becomes the “hub” of all your other efforts. Why do we say that?
Email focuses your customers. Your monthly promotions, things about your business you want them to know, who you are, what you do that they may not know about—all of these things are part of the “focus” you want your customers to have.
Email is the springboard for social media marketing. If you’re doing social media via a business page on Facebook (if you’re not, why not?), then your email send out becomes the basis for information that you’ll post during that “campaign”. If you’re sending out an email once a month, then your “campaign” runs for at least that month until your next newsletter. Use the content, and ideas from the content to continue the “conversation” through social media.
This “hub” becomes very important as you move forward because you are now providing “engagement”, a way for your customers to begin learning from you, interacting with you, and having more reasons to consider doing business with you.
Up next? Social media marketing. It’s all about the “conversation”.
Your marketing efforts do not need to take enormous amounts of time to accomplish your goals. Preparing a simple, effective email to send out to your customers and contacts is vital to keep your relationship active and thriving.
We’ve discussed many of the strategies behind email marketing. (See installments #1 and 2). Email becomes the “hub” of all your other efforts. Why do we say that?
Email focuses your customers. Your monthly promotions, things about your business you want them to know, who you are, what you do that they may not know about—all of these things are part of the “focus” you want your customers to have.
Email is the springboard for social media marketing. If you’re doing social media via a business page on Facebook (if you’re not, why not?), then your email send out becomes the basis for information that you’ll post during that “campaign”. If you’re sending out an email once a month, then your “campaign” runs for at least that month until your next newsletter. Use the content, and ideas from the content to continue the “conversation” through social media.
This “hub” becomes very important as you move forward because you are now providing “engagement”, a way for your customers to begin learning from you, interacting with you, and having more reasons to consider doing business with you.
Up next? Social media marketing. It’s all about the “conversation”.
